We recommend a minimum of $25-$50 per day to start seeing consistent results. As we identify what's working we scale your budget strategically. Our client First Choice Tile generated over $25,000 in completed jobs in their first 30 days starting at just $25 per day.

Google Ads targets homeowners who are actively searching for your services right now. Meta Ads targets homeowners based on who they are, their location, homeownership status, income, and interests. Both work best together, but Meta Ads typically deliver a lower cost per lead and reach a much larger audience. Meta ads typically have a lower cost over time, as the business builds out their branding presence...vs Google where cost per click tends to rise YoY.

We specialize in high quality attention grabbing short-form video ads that showcase your work, build trust, and drive homeowners to take action. We also run static image ads and carousel ads depending on the campaign goal. All creative is developed by our team you don't need to worry about filming or editing. Where tell you what to say, how to say it, and ensure the scripting, filming, editing and delivery is highest quality end to end.

Most of our clients begin seeing leads within the first 7-14 days of launching their campaigns. Meta's algorithm typically needs 7-10 days to optimize and find the right audience for your ads.

Yes. While we are based in San Diego, we manage Meta ad campaigns for home service contractors in Los Angeles, San Francisco, Miami and various other regions nationally.

Yes, Facebook and Instagram ads can be extremely effective for contractors when campaigns are built correctly. Meta ads help roofing companies, HVAC businesses, plumbers, electricians, landscapers, painters, remodelers, and general contractors reach homeowners before they search on Google. Our campaigns help businesses generate consistent leads by combining short-form video ads, retargeting, and conversion-focused landing pages.

Most home service businesses should start with a monthly ad budget between $750 and $1,500 depending on their market size, competition, and service type. Larger markets such as San Diego, Los Angeles, and Miami often require higher budgets. We recommend starting with a testing budget and scaling once profitable campaigns are identified.

Google Ads target homeowners who are actively searching for services right now.

Meta Ads help create demand by putting your business in front of homeowners before they begin searching.

Google captures existing demand while Meta helps you become the best-known business in your local market. Many of our highest-performing clients use both platforms together.

Most businesses begin seeing leads within 7 to 14 days after launching campaigns. During the first week, Meta’s algorithm gathers data and optimizes performance. Strong creative, proper targeting, and fast lead response times typically accelerate results. Once ads are approved through the Meta system, leads can start to flow within hours...usually 6-10 hours.

Our Meta advertising campaigns work well for:

Roofing companies

HVAC contractors

Plumbers

Electricians

Landscapers

Painters

General contractors

Concrete companies

Epoxy flooring companies

Kitchen and bath remodelers

Custom home builders

These industries tend to perform well because they offer high-ticket services and have strong visual content opportunities.

That being said we have also had low ticket niche success in offers <$120

Fierce Auto detailing hit a 10X return, and booked 100 clients their 1st 30 days of business.

This usually comes down to five major issues:

Weak offers

Poor ad creative

Incorrect campaign objectives

Low-converting landing pages

Slow lead follow-up

Many contractors lose deals simply because they respond too slowly to new leads. Based on recent marketing research in Southern California 90% of contractors take greater than 24 hours to respond...however the average home buyer purchases in under 45 minutes. We find businesses that get poor marketing results, typically have a lead response time that far exceeds the consumer purchase window.

Video content often outperforms static image ads because homeowners want to see your work before hiring you. Before-and-after videos, customer testimonials, project walkthroughs, and educational content typically generate stronger engagement and lower lead costs. Additionally the platforms all prioritize videos over images, because the viewers overwhelmingly prefer to watch videos, instead of scroll photos.

Yes. We can target homeowners by city, ZIP code, household demographics, interests, and retargeting audiences. We help businesses advertise in San Diego, Los Angeles, Orange County, Riverside, Miami, and nationwide markets.

Not necessarily. Google leads often have stronger buying intent because users are actively searching. Meta leads are typically lower cost and help businesses create demand earlier in the buying process. When paired with strong follow-up systems, Meta can become one of the most profitable lead channels for contractors.

Yes. Sending paid traffic to a generic homepage often lowers conversion rates. We build dedicated landing pages designed to generate calls, estimate requests, and booked appointments.

Yes. While CRSPE Media is based in San Diego, we work with businesses throughout California and nationwide. We help service businesses scale through Meta advertising, automation systems, and lead generation strategies.

Most homeowners do not convert after seeing one ad. Retargeting helps you stay in front of people who visited your website, watched your videos, engaged with your social media content, or clicked on previous ads. This increases conversion rates over time and keeps your business top of mind.